Q.1. Which ONE of these is a technique useful in project planning?
1. SERT
2. SPERT
3. PERT
4. REPT
Q.2. The brief does NOT contain:
1. background.
2. objectives.
3. reporting details.
4. fees.
Q.3. Marketers often use the term ________ to cover various groupings of customers.
1. people
2. buying power
3. demographic segment
4. market
Q.4. Bread and milk are which kind of products?
1. Specialty Products
2. Convenience products
3. Shopping products
4. Unsought products
Q.5. Parents buy toys for their children act as _______________ in the buying process.
1. Decider
2. Buyer
3. Maintainer
4. All of the above
Q.6. What is the last stage of the consumer decision process?
1. problem recognition
2. post purchase behavior
3. alternative evaluation
4. purchase
Q.7. Which of the following is NOT considered a type of reseller?
1. wholesaler
2. retailer
3. manufacturer
4. distributor
Q.8. The promotion “P” of marketing is also known as ________.
1. Product Differentiation
2. Distribution
3. Cost
4. Marketing Communication
Q.9. The most basic level of a product is called the:
1. core product.
2. central product.
3. fundamental product.
4. augmented product.
Q.10. The four unique elements to services include:
1. Independence, intangibility, inventory, and inception
2. Independence, increase, inventory, and intangibility
3. Intangibility, inconsistency, inseparability, and inventory
4. Intangibility, independence, inseparability, and inventory
Solutions
1.3
2.4
3.4
4.2
5.4
6.2
7.3
8.4
9.1
10.3
1. SERT
2. SPERT
3. PERT
4. REPT
Q.2. The brief does NOT contain:
1. background.
2. objectives.
3. reporting details.
4. fees.
Q.3. Marketers often use the term ________ to cover various groupings of customers.
1. people
2. buying power
3. demographic segment
4. market
Q.4. Bread and milk are which kind of products?
1. Specialty Products
2. Convenience products
3. Shopping products
4. Unsought products
Q.5. Parents buy toys for their children act as _______________ in the buying process.
1. Decider
2. Buyer
3. Maintainer
4. All of the above
Q.6. What is the last stage of the consumer decision process?
1. problem recognition
2. post purchase behavior
3. alternative evaluation
4. purchase
Q.7. Which of the following is NOT considered a type of reseller?
1. wholesaler
2. retailer
3. manufacturer
4. distributor
Q.8. The promotion “P” of marketing is also known as ________.
1. Product Differentiation
2. Distribution
3. Cost
4. Marketing Communication
Q.9. The most basic level of a product is called the:
1. core product.
2. central product.
3. fundamental product.
4. augmented product.
Q.10. The four unique elements to services include:
1. Independence, intangibility, inventory, and inception
2. Independence, increase, inventory, and intangibility
3. Intangibility, inconsistency, inseparability, and inventory
4. Intangibility, independence, inseparability, and inventory
Solutions
1.3
2.4
3.4
4.2
5.4
6.2
7.3
8.4
9.1
10.3
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